For our final project we chose to create a brand and make a video look book as well as a press kit highlighting its core vision. It’s no joke that the environment is in jeopardy and that unfortunately out industry is one of the top three deterrents of it. Because of this, we’ve created a company that will help solve this issue.
All photos taken by Clare Eckert
The brand we created is called Hidden Treasure and is a consignment company that sells reused vintage pieces. Our company is for eco-friendly, aware and conscious individuals around the ages of 18-25. We want to bring awareness to sustainable clothing options and show you can still be stylish while being environmentally conscious. Everything in our consignment store is previously owned to help reduce the pollution from production and promote reuse. We would present our project to sustainable conferences, such as FIT’s to help spread our message. Our press kit will come in a mini recycling bin to further emphasize our theme and our message of repurposing and reusing. Inside, some favorite pictures from our video presentation look book will be connected to a vine for a fun presentation that still relates to our eco-friendly purpose.
Our store is located in New York City and the invitation is for a clothing swap/sustainability conference in Los Angeles to promote reuse of old clothing and a live panel to discuss the importance of it.
https://drive.google.com/file/d/1pG9gQobzgr5Pk-F5VoxHCmDCuy0613g3/view
Dressed By Drake 