Look books are an excellent marketing tool to showcase new products. They not only display the collection, but they’re able to express the lifestyle of a brand to the buyer. It also serves as a dual purpose of information and inspiration for consumers. They can have an engaging layout and be created either digitally or in print and even captured as a video.
All Photos From: https://us.zimmermannwear.com/explore/zimmermann0-resort-rtw-19-the-corsage/lookbook/Lookbook
Zimmermann is one of my favorite brands (although I certainly cannot afford it) and one of my favorite things are their resort collections. Pictured above is look book for their resort 2019 collection. I think it does a great job at displaying more character than it would simply being shown on a runway. It pictures the models in different positions and shows a warm tropical background really giving consumers a feel for the theme.
Dressed By Drake 
This collection is so pretty! It makes me want to go on vacation right away. I also love Zimmerman (and also certainly can’t afford it) and I agree that the location really emphasizes the resort theme and showcases the clothing in a very favorable way.
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